Due Diligence Call: BetterBasket

Date and Time
Friday, March 29, 2024
1:00pm— 1:30pm
Add to calendar

BetterBasket presented to Wharton Alumni Angel Members at our 20-Mar Regular Pitch Event.

As BetterBasket gains momentum and Member interest, a due diligence call has been scheduled with the company.

This will be a call via Google Meet and open only to Wharton Alumni Angel Members.  Registration is NOT required for this event.

Joining Information:


Alternative call-in details: https://tel.meet/nqr-wbny-pwv?pin=3408119400786&hs=7

If you have any questions, please contact Adam Wong ([email protected] or Adam Wong on Slack)


 BetterBasket helps grocery stores with pricing, specifically with competitive data enabled by AI.

  • Deal Lead: Serguei Netessine (@Serguei Netessine on Slack)
  • Deal Phase: Awaiting Interest
  • Slack: 1-better-basket
  • BetterBasket on Dealum
  • PROBLEM: Getting competitor prices for grocers, especially across tens of thousands and SKUs and for accurate "apples-to-apples" comparisons, is incredibly difficult but also a critical input into grocers' own pricing decisions. In a time of inflation, chains are looking for tools that provide data, visualizations, and recommendations.
  • SOLUTION: We scrape data from the web for in-store prices, match the items to your inventory using a combination of natural language processing and computer vision, and display actionable suggestions through interactive visualizations tailor-made to the online grocer use case.
    • Raising $2mm at a $15mm post money valuation cap
    • Instrument: SAFE
    • Provides runway of $1MM ARR in 12 - 18 months